The following two fliers were part of a campaign that our Cardinal Health ImPRessions account launched during the week before Ohio University’s famous Halloween block party. The campaign launched on October 20 and continued until October 26. These fliers were distributed to all 42 residence halls, the Campus Care pharmacy, the local CVS pharmacy and also placed in the most heavily trafficked academic buildings on campus.
These environmental magazines were a project that I poured my heart and soul into for an editing class I took at Ohio University. Sustainability has always been a subject of interest for me, and it was super cool to lend my skills in writing, editing and design for such to such an influential project.
As the PR Specialist for the Ohio University Innovation Center, my monthly duties included the management of external client communication via the “Fueling Bright Ideas” newsletter using ConstantContact.com. Below are two examples of the “Fueling Bright Ideas” newsletter, both April 2014 and May 2014 versions. Each newsletter was sent to approximately 2,392 subscribers and garnered a consistent open rate of 25.8%.
As the Vice President of Public Relations for Ohio University’s PRSSA, I served as the Editor-In-Chief for Scripps PRSSA’s newsletter, “PR Success.” As such, I organized and assigned story ideas to a team of committed writers, edited submitted stories, and designed the layout of each newsletter using InDesign.
During my senior-level Public Relations Capstone class at Ohio University, I volunteered for the role as “Account Executive,” overseeing my fellow group members throughout the semester-long campaign project. My team was given the Ohio University Women’s Center as our client, an exciting opportunity that I felt proud to represent.